Foundpath

Sample brief

This is what lands in your inbox

History, motivations, stated goals, and recommended paths, written for you rather than for them. The client has already done the thinking. Session one starts from this.

The brief below is a composite. It follows the same structure and voice as every Foundpath brief, but it is not any one person's interview. Real briefs stay between a coach and their client.

Discovery brief

Composite example

Career track, seven sections. A composite, not a real client.

You are twelve years into work you are good at and quietly done with. The honest version is that you are not tired of the craft, you are tired of the ownership. Most of the projects you are proud of belonged to someone else by the time they shipped.

Your Strongest Contribution

You walk into a situation nobody can describe and you leave with language everyone can use. You called that making other people's ideas legible, which undersells it. The actual skill is hearing the three things that matter under the twenty things being said, then saying them plainly enough that the argument ends.

Where Love, Skill, and Pay Meet

You love the moment a confused group finally agrees on what they are actually doing. You find that sentence faster than the people around you, which is exactly why the unclear projects keep landing on your desk. Organizations pay well for this, though they tend to buy it under another name: strategy, positioning, or the vague word partner. You have been charging for the deliverable and giving away the judgment.

Recurring Themes

  • The fixer's tax: You get handed the ambiguous work because you resolve it, and the reward for resolving it is more of it. Nobody has ever offered you less of it.
  • The craft survives the cut: When you listed what you would drop tomorrow, the writing and the thinking stayed. The approvals, the reformatting, and the status meetings went first.
  • Autonomy over title: You talked about money as a floor rather than a target. What you kept returning to was who gets to decide.

Career Directions Worth Trying

  • Sell the judgment, not the deliverable: Package what you do in the first two hours of a messy project and charge for that alone.
  • Take a named remit inside one company: Not a bigger title. A defined problem you own end to end, with the authority that goes with it.
  • Teach the thing you do unconsciously: The skill you never had to learn is the one most teams cannot do at all, which is what makes it worth paying to learn.

Paths Worth Exploring

  • Positioning sprints for founder-led companies

    A fixed two week engagement that takes a company from a muddled description of itself to one everyone in the building can repeat. Founders who have just raised are the clearest buyers, because the story has to change before the next round of hiring.

    Why it fits you: It is the first two hours of your current job, sold on its own and priced as judgment.

    ServiceSolo Founder FriendlyHigh Margins
  • Narrative lead inside one growing company

    A single owned remit covering how a company explains itself, internally and to the market. Small enough that you can see the whole board, senior enough that you are not asking permission to fix what you can already see.

    Why it fits you: You want ownership more than you want independence, and you said so twice.

    B2BDomain Expertise Required
  • A short course on writing the clarifying sentence

    A tight workshop for product and marketing teams who keep shipping copy nobody can repeat. The buyer is the manager who is tired of rewriting their team's drafts every week.

    Why it fits you: Mentoring was the one part of the job you described without qualifying it.

    ContentCoachingOrganic Growth

A Different Way to See It

You keep calling this a career change. From the outside it looks like the same work with the ownership moved, which is a far smaller leap than the one you have been putting off.

Read one for your own client

Foundpath does one interview, on your client's own time, and hands you back a brief before your first session. Pricing works differently for coaches, get in touch and we'll figure out what fits your practice.

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